AI Insights · Timothy · July 2022
Top 5 Free to Play Games on iOS in Italy: Q2 2022 Performance
Explore the performance of the top 5 free-to-play games on iOS in Italy during Q2 2022, featuring metrics on weekly revenue, downloads, and active users.
During the second quarter of 2022, the top 5 free-to-play games on iOS in Italy demonstrated diverse performance trends in terms of weekly revenue, downloads, and active users. The data, sourced from Sensor Tower, provides a detailed look into the market dynamics of these popular games.
Candy Crush Saga from King saw a slight decline in weekly downloads, starting at around 8.7K and dropping to approximately 5K by the end of June. Weekly revenue remained relatively stable, peaking at $146K in mid-April and ending June at about $135K. Active users hovered around the 100K mark, showing a slight decrease toward the end of the quarter.
Coin Master by Moon Active experienced a consistent decline in downloads, beginning at 5K per week and falling to under 2K by late June. Weekly revenue showed a downward trend as well, starting at $105K and ending at $83K. Active users ranged between 63K and 73K, with a noticeable dip in late May.
Homescapes from Playrix had fluctuating weekly revenue, peaking at $94K in early May and ending the quarter at $68K. Downloads decreased significantly from 7.2K in early April to just over 2K by the end of June. Active users varied slightly, averaging around 130K throughout the quarter.
State of Survival: Zombie War by FunPlus International AG showed a mixed performance. Weekly revenue peaked at $86K in mid-April but dropped to $54K by the end of June. Downloads started at 2.2K and declined to just over 1K. Active users remained relatively stable, fluctuating between 11K and 15K.
Gardenscapes, another title from Playrix, saw a steady decline in weekly revenue from $65K to $45K. Downloads also dropped from 2.3K to around 2.1K by the end of June. Active users remained consistent, averaging between 44K and 52K throughout the quarter.
These insights into the top-performing free-to-play games on iOS in Italy for Q2 2022 highlight the varied trends in user engagement and revenue generation. For more detailed insights and data, visit Sensor Tower.
